Questão 66883

A teacher of a course on 'Media and Cultural Studies' wants to explore the complex articulations between literature, culture, and other media systems, focusing on the contemporary phenomenon of 'cinematic universes' like the Marvel Cinematic Universe (MCU). He wants his students to analyze the MCU not as a series of individual films, but as a vast, multi-platform narrative ecosystem that encompasses films, TV series, comics, and digital content. The teacher's theoretical framework is based on Henry Jenkins' concept of 'transmedia storytelling'. A key reading for the class explains: 'Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story. It's not about adaptation, but about world-building.' The professor wants to assess the students' ability to apply this concept to analyze the relationship between a specific comic book storyline and its later incorporation into the MCU. He asks them to compare the 'Civil War' storyline from the Marvel comics with its adaptation in the film 'Captain America: Civil War'.

Which analytical question would best guide students to apply the concept of transmedia storytelling to this case study?