Questão 1557226

“Formula milk companies are paying social media platforms and influencers to gain direct access to pregnant women and mothers at some of the most vulnerable moments in their lives. The global formula milk industry, valued at some US\$ 55 billion, is targeting new mothers with personalized social media content that is often not recognizable as advertising (…). Through tools like apps, virtual support groups or ‘baby-clubs’, paid social media influencers, promotions and competitions and advice forums or services, formula milk companies can buy or collect personal information and send personalized promotions to new pregnant women and mothers. The report summarizes findings of new research that sampled and analyzed 4 million social media posts about infant feeding published between January and June 2021 using a commercial social listening platform. These posts reached 2.47 billion people and generated more than 12 million likes, shares or comments. Formula milk companies post content on their social media accounts around 90 times per day, reaching 229 million users; representing three times as many people as are reached by informational posts about breastfeeding from non-commercial accounts. This pervasive marketing is increasing purchases of breast-milk substitutes and therefore dissuading mothers from breastfeeding exclusively as recommended by WHO.”

Segundo esse texto da Organização Mundial da Saúde (OMS), de 28 de abril de 2022, pode-se afirmar: