Questão 1406378

TEXT II

On Friday, the new iPad goes on sale. Be sure to ask for it by name: the iPad. Because if you ask for the iPad 3, the Apple representatives will look at you funny. Last year’s model was called the iPad 2, but this third-generation model is just called the iPad. (Why not continue the numbering pattern? “That would have been too predictable,” says Phil Schiller, Apple’s senior vice president for marketing.)

Really, the new iPad should have been called the iPad 2S. In the past, Apple added the letter S to iPhone models that weren’t exactly new but had been tastefully enhanced (iPhone 3GS, iPhone 4S). That’s exactly what’s going on with the new iPad. Its technical improvements keep it at the forefront of desirability — just ahead of the snapping jaws of its Android competition — but don’t take it in any new directions.

The biggest new feature is what Apple calls the Retina display: like the one on the iPhone 4S, it’s a very, very sharp screen. It’s four times as sharp as the iPad 2 — in fact, it’s the sharpest ever on a mobile device. This screen has 3.1 million pixels, which is 1 million pixels more than on a high-definition TV set. (At least Apple says that that’s how many pixels it has; I quit counting after three days.)

In principle, that avalanche of pixels (and their increased color saturation) means that photos, videos, maps and text should look jawdroppingly good — and, in apps that have been rewritten for the new screen, they do. Apple’s own apps, like Photos, Maps and iBooks, are just incredibly sharp and clear. (…)

This is the world’s first tablet that can actually show you hi-def movies in full 1080p high definition. But Netflix’s streaming movies don’t come to the iPad in high definition (yet, says Netflix), so they don’t look any better. (…)

The resolution revolution isn’t the only change in the iPad That Shall Not Be Numbered. Another big change is 4G LTE. That is, the cellular iPad models can now hop onto the very fast 4G wireless networks for data that Verizon and AT&T have built in big American cities. (…)

Disponível em: http://www.nytimes.com/2012/03/15/technology/personaltec h/the-new-ipad-is-much-the-same-onlybetter.html?ref=technology Acesso em 15-03-2012)

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