Questão 1251133

Instrução: As questões 57 a 68 referem-se ao texto abaixo.

1 In 2014, 270.000 people ____ to install a Facebook

2 app and answer questions like “Do you panic easily?”

3 and “Do you often ____ blue?” Their answers would be

4 part of a psychological profile used by a voter profiling

5 company, Cambridge Analytica, first, to assess how

6 they ____ vote, and second, to design personalized

7 advertising with the purpose of ____ their political views

8 or their likelihood of voting.

9 Once tied to our identities, data about us can be

10 part of our permanent record in the hands of whoever

11 has it – and whomever they share it ____, voluntarily

12 or otherwise. The Cambridge Analytica data set from

13 Facebook is itself but a lake within an ocean, a clarifying

14 example of an invisible ecosystem where thousands of

15 firms possess billions of data points across millions of

16 people to be used under the public radar.

17 On the policy front, we should look to how the law

18 treats professionals with specialized skills who get ____

19 know clients’ intimacy. For example, doctors and

20 lawyers draw lots of sensitive information from their

21 patients and clients. There is an ethical and legal trust

22 relationship there, which means that the professionals

23 must place their clients’ interests ahead of their own.

24 Facebook does contribute to efforts to improve our

25 digital lives, including on education. But in terms of

26 privacy, it could get the ball rolling on the adoption of

27 new technologies that can help users who could be

28 given more options for expiration dates for what they

29 share – and a chance to instantly track their data.

30 The freedom to store and exchange data should

31 be a boon to ourselves, rather than something that

32 dehumanizes us. But understanding the phenomenon

33 is growing harder, because the openness of the early

34 years of internet has given way to the walled gardens

35 of Facebook, Twitter and Instagram. We need to avoid

36 the worst of all worlds for privacy, in which a few

37 companies collect and traffic in our data, while

38 researchers and journalists who try to grasp the

39 dimensions of their actions are locked ____.

40 Mr. Zuckerberg has the power to shake things up

41 and aim at changes on user privacy and autonomy.

42 Rather than circling the wagons, Facebook can join the

43 cause. If it doesn’t, people should disperse to platforms

44 that will.

ADAPTED FROM: Zittrain, Jonathan. Mark Zuckerberg Can Still Fix This Mess. https://www.nytimes.com/2018/04/07/opinion/sunday/zuckerberg-facebook-privacy-congress.html Acesso :25/04/2018

Assinale a tradução mais adequada para o segmento Once tied to our identities, (l. 09).