Questão 67245

A professor of communication studies is analyzing the discursive strategies of 'greenwashing' in corporate advertising. She presents her students with an advertisement from a major oil company. The ad features stunning, pristine landscapes, happy families enjoying nature, and a soft, reassuring voiceover talking about the company's commitment to a 'sustainable future' and its investments in 'clean energy'. The company's logo is briefly shown at the end. The professor wants her students to conduct a critical discourse analysis of the ad, moving beyond the surface message. She provides a theoretical framework based on the work of critical linguists, which states: 'Discourse is a primary site for the manufacture of consent. Corporate discourses, in particular, often employ sophisticated rhetorical and semiotic strategies to create a positive public image that can mask or distract from harmful practices. A critical analysis must deconstruct these strategies, examining not just what is said, but what is systematically omitted, and how language and image work together to construct a particular, ideologically-loaded reality.' Her goal is for the students to dissect the advertisement as a complex discursive artifact designed to manage public perception.

Which analytical focus would best represent a critical discourse analysis of the advertisement, in line with the professor's theoretical framework?